Sugimoto Tea Company - Premium Matcha Ura (麗)

Ura, meaning “colorful” or “vivid,” is a versatile premium matcha inspired by the bright green of young tea leaves on a sunny day. Its clear flavor profile and vibrant color make it well suited for traditional whisked preparation, while also performing reliably in lattes, smoothies, and matcha-forward desserts. Selected for balance and clarity, Ura maintains its character across preparations, offering a refined taste whether enjoyed in the bowl or incorporated into recipes. This matcha is ideal for those who value flexibility without compromising quality. About the New Packaging The central motif of our new packaging is the mizuhiki knot. Mizuhiki is a traditional Japanese decorative cord, used to mark moments of gratitude, respect, and connection. On our packaging, it serves as a quiet symbol of these values. To us, the mizuhiki represents the relationships that shape our tea, from the growers who cultivate the leaves, to our own team who carefully finish and pack them, and ultimately to those who enjoy